www.k-online.de: Effective preparation for K 2013
Exhibitors’ database is online/ Online ticket shop to start in March / K App for Android and Apple
While the official opening of K 2013, the most important International Trade Fair for Plastics and Rubber in Düsseldorf/Germany is still seven months away, things are getting started at www.k-online.de. With a new design, the website is a useful platform for easy, effective preparation and planning of K visits. During the last K in 2010, the portal recorded more than eleven million clicks. With its clearer structure, the new K portal again provides a wide variety of topical information surrounding the trade fair, news from the industry, research and science as well as, naturally, a lot of practical advice for visitors. Only recently, the K portal’s centrepiece went online: the exhibitors’ database – the virtual catalogue of the K trade fair! Since then, the number of visits have shot up to about 110,000 in January and February. In the “Companies and Products” area of the portal, visitors can search for individual companies or compile a list of companies offering specific services or of companies from selected countries. This compilation can then be downloaded. Numerous personalised services such as MyOrganizer, MyCalendar for arranging dates online and MyCatalogue for compiling a personalised exhibition catalogue enhance the platform’s service package. Good news: the new K App now provides mobile access to all important information – for both Android and Apple systems.
Another useful utility is the new matchmaking function. This internet networking service pairs up like-minded exhibitors and visitors: both partners can post and access enquiries and offers – their search for a new cooperation partner, for example – online. This service provides networking opportunities in the run-up to the exhibition and helps the partners to arrange meetings at the K.